By implementing the right strategies, content marketing can become a powerful tool for driving a consistent stream of valuable business leads. While blog posts, videos, and infographics are often linked to branded content, more advanced formats like case studies, white papers, and eBooks also play a significant role in lead generation.

Monitoring the results and Return on Investment (ROI) is crucial for an effective content marketing strategy. Key metrics to track include brand awareness, website traffic, bounce rate, and social shares, helping you assess the impact of your efforts.

Tools like Moz, SEMRush, and Google Keyword Planner are among the most widely used, but there are many other platforms available to help you plan, create, and optimize content that drives conversions.

Gated content requires users to sign up or register as part of the conversion process. Examples include eBooks, case studies, and research papers. On the other hand, non-gated content is freely accessible without the need for login or any additional information.

The typical rate for copywriting services is around AUD 4 per word, though this price can be negotiated for larger projects.